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Born in 2021 in Morristown, NJ, True It Naturals is a family-inspired brand dedicated to crafting pure, wholesome skincare products for families like yours. Driven by a passion for natural wellness, we prioritize natural ingredients, often organic, to create gentle yet effective solutions for dry and sensitive skin.

Our founder, Laura Truitt, embarked on this journey after witnessing firsthand the struggles of dry, eczema-prone skin within her own family. In December 2020, she began experimenting with natural lotions in her kitchen, driven by a desire to find safer, healthier alternatives for her loved ones. Months of meticulous refinement culminated in the launch of True It Naturals, a brand built on the belief that simple, natural ingredients can make a profound difference in skin health.

True It Naturals is more than just a product line; it's a commitment to quality and transparency. We source our ingredients with utmost care, often partnering with local farms like Laura's family bee farm in New Jersey to ensure the highest standards of purity and sustainability. We believe in minimal processing, allowing the natural goodness of each ingredient to shine through.

Join the Journey: We invite you to experience the difference of natural skincare with True It Naturals. Our products are handcrafted with love and care, designed to nourish and protect your family's skin without harsh chemicals or unnecessary additives. From moisturizing beeswax balms to soothing body butters, discover the power of nature in every jar.


Organic Butters

Our organic shea, cocoa, and mango butters are packed with antioxidants that promote anti-aging, combate dryness and protect against skin damage caused by UV radiation.

Local Beeswax

Sourced locally, our antibacterial beeswax soothes eczema and psoriasis while also acting as a natural water repellent.

Organic Oils

Organic coconut oil adds anti-inflamatory, anti-fungal and anti-microbial properties; reducing irritation and promote healing. Sweet almond oil and jojoba oil contain both vitamin A and E which aids in skin hydration.

Essential Oils

Our collection of essntial oils provide just the right amount of natural scent to our products.